This Business Planning - Level 2 Course is designed for people who wish to gain an understanding of principles and practice of Business Planning. No prior knowledge is required.

On successful completion of this course students will receive an accredited Level 2 Certificate of Achievement.


This Course Will show you how to:

  • Describe & evaluate your business idea
  • Carry out market research into your idea
  • Market your product or service
  • Compile the financial information required to run a business
  • Produce a business plan
  • Identify sources of funding
  • Instigate relevant business controls

The Home Study Courses Include the Following Units:-

  • Unit One – Planning to Succeed

The following topics are covered: Personal profiling & self-assessment, Evaluating your business idea, Writing a business plan, Business structures and Basic accounting requirements.

  • Unit Two – Market Research

The following topics are covered: Types of Research, Survey methods, Questionnaires, Secondary research and Market research analysis.

  • Unit Three – Effective Marketing

The following topics are covered: The marketing cycle, Marketing plans, The cost per sale formula, Target customers, Business generation, The Marketing mix and Product life cycles.

  • Unit Four – Finance

The following topics are covered: Financial planning & control, A personal survival budget, Start up budget, The meaning of profit, Direct and fixed costs, Break even analysis, Costing & pricing, Sales forecasting and adjustments, Cash flow forecasting, Profit & loss forecasting and Capital requirements.

Course Duration:

Students may register at any time and have a full year to complete their studies. The home study courses will take approximately 80 hours of study to complete.


There are no particular entry requirements.

Technical Support:

Once you have enrolled, you will have access to your own personal tutor by mail or email. You will receive full tutor support for a 12 month period.


At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Kendal Publishing has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained.

The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 2 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

Information on level descriptors can be found on the Ofqual's level descriptors page.

The course itself has been designed by Kendal Publishing to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales

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