The Marketing Studies - Level 3 Course is designed for students who wish to gain an understanding of the principles and practice of Marketing and their business applications.

The home study course is designed for study by distance learning at work or at home. Students receive course manual, assignments and study guide plus tutor support by mail and email.

You can start at any time and plan your studies over a period of up to one year from the time of enrolment.

On successful completion of this course students will receive an accredited Level 3 Certificate of Achievement.


The Objectives of the home study courses are to:

  • Conduct market research
  • Define customers needs, wants and desires
  • Carry out a SWOT analysis
  • Prepare a marketing plan
  • Describe a range of marketing methods
  • Evaluate the benefits of using different marketing media
  • Compose purposeful advertising copy
  • Understand how to use press releases, promotions and public relations
  • Define the selling process
  • Devise a telephone sales campaign

The Home Study Course Includes the Following Units:-

  • Unit One – Reviewing the Current Position

The following topics are covered: SWOT Analyses; PEST Analyses; and Product life cycle.

  • Unit Two – Planning for Marketing

The following topics are covered: Market research (your customers, your product and your competitors); Marketing objectives; Marketing strategy; Marketing mix; The four P’s; Marketing action plan; and Appendix 1 Action plan.

  • Unit Three – Implement the Marketing Strategy

The following topics are covered: The marketing communications mix; Personal selling; Sales promotion; Public relations (and publicity); Direct marketing; Trade fairs and exhibitions; Advertising (above and below the line); eMarketing (and Internet promotions); Sponsorship; Merchandising (and point-of-sale); Brands; and Appendix 2 Action plan.

  • Unit Four – Customer Relations

The following topics are covered: Defining customer relations; Customer service; Why a good customer relationship is important; Introducing a customer services programme; Making continuous improvements to customer service; and Appendix 3 Action plan.


There are no particular entry requirements.

Course Duration & Support:

Students may register at any time and have a full year to complete their studies. You also have access to a personal tutor by mail or email for a 12 month period. As the course is self study you can complete in as little or as long a time as you prefer.


You will be assessed on coursework which is detailed in the course materials. Most coursework consists of short paragraph answers to set questions. Your work can be sent back to your course tutor by email or by post.


ABC AwardsOn successful completion of this course students will receive a Marketing Studies Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).

The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.

Further information about Ofqual’s Qualification & Credit Framework level descriptors can be found at

The course has been endorsed under the ABC Awards’ Quality Licence Scheme. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.  This means that the course developers (Kendal Publishing) have undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The course itself has been designed by Kendal Publishing to meet specific learners’ or employers’ requirements.

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