The Start Your Own Business – Level 2 Course is designed for people who wish to gain an understanding of the principles and practices of starting a small business.

On successful completion of this course students will receive an accredited Level 2 Certificate of Achievement.


At the end of the course you will be able to:

  • Examine the skill required to become an entrepreneur

  • Understand how to develop a business idea and decide on the type of business structure

  • Plan a business taking account of external and regulatory factors

  • Conduct a market analysis

  • Compose a business plan and marketing plan

The Course Includes the Following Units:-

  • Unit One – Is Entrepreneurship for you?

The following topics are covered: So you want to be an Entrepreneur; What does it take to be an Entrepreneur?; Entrepreneurial Business Skills; and Entrepreneurship – Advantages and Disadvantages.

  • Unit Two – What is Entrepreneurship?

The following topics are covered: Definitions What is a Small Business?; What is Business Management?; Different types of Business Structures; About your Business Idea; and Developing a Business Idea.

  • Unit Three – Planning for your Business

The following topics are covered: - Legal Requirements for your Type of Business; Protecting your Idea; Opportunities in Your Environment; Identifying the Competition; and What is a SWOT Analysis?.

  • Unit Four – Analysing your Market Place

The following topics are covered: Supply and Demand; and The Market.

  • Unit Five – Funding your Business

The following topics are covered: The Business Plan Elements of the Business Plan.

  • Unit Six – The Marketing Plan

The following topics are covered: The Nature of the Marketing Plan; Characteristics of a Marketing Plan; About the Marketing Plan; and Preparing a Marketing Plan.


There are no particular entry requirements.

Course Duration & Support:

Students may register at any time and have a full year to complete their studies. You also have access to a personal tutor by mail or email for a 12 month period. As the course is self study you can complete in as little or as long a time as you prefer.


You will be assessed on coursework which is detailed in the course materials. Each unit is followed by a written assignment, which is submitted and then marked by your tutor. Most assignments consist of short paragraph answers to set questions. Your work can be sent back to your course tutor by email or by post.


ABC AwardsOn successful completion of this course students will receive a Start Your Own Business Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).

The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 2 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.

Information on level descriptors can be found on the Ofqual Qualification & Credit Framework level descriptors page.

The course has been endorsed under the ABC Awards’ Quality Licence Scheme. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.  This means that the course developers (Kendal Publishing) have undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The course itself has been designed by Kendal Publishing to meet specific learners’ or employers’ requirements.

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