The LinkedIn for Business Online Course will show how you can develop and market your personal brand and that of your business using LinkedIn. Find, contact and engage with important business contacts and potential customers. Get recommendations and attract new business. By the end of this course you will have an optimised LinkedIn profile and you will be able to use LinkedIn to find and connect with key business contacts and prospective customers. You will know about personal profiles, business pages, groups and more. You will be able to make full use of the opportunities that LinkedIn offers.

LinkedIn for Business Course The course is delivered through the Distance Learning Centre's new on-line training portal, which is accessed via a web browser such as Internet Explorer, Firefox, Chrome, or Safari. Throughout the course students are supported by a personal course tutor who can give feedback on your work at any time throughout your study.

The Course consists of the following units:-

  • Learning object 1: LinkedIn Basics

This unit contains the following topics: What is LinkedIn and the history behind it. Looking at the audience on LinkedIn and the type of marketing approach to take.

  • Learning Object 2: Creating an Individual Profile 

This unit contains the following topics: Joining linked in and creating an optimised profile.

  • Learning Object 3: Using LinkedIn as an Individual 

This unit contains the following topics: Finding and engaging with contacts on LinkedIn, using LinkedIn for research purposes, using groups and pages.

  • Learning Object 4: Company Profile 

This unit contains the following topics: Company profiles and pages, LinkedIn advertising, measuring success and best practice.


There are no particular entry requirements, although it is recommended that students have a good understanding of using computers.

Course Duration & Support:

Students may register at any time. As this is a short course, the student receives a fully-supported 3 month licence period and any support is delivered via email. As the course is self-study, you can complete in as little or as long a time as you prefer within the 3 month licence period.


As this is a short unaccredited online course there are no student assignments although there are exercises for the student to complete as they progress.


This course is designed for personal development and is not externally accredited. Students can request a Certificate of Completion after successfully completing all course learning objects.

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