This programme is designed for people seeking to understand and apply the principles of marketing to a business.
The course is particularly suited to the general manager with responsibility for a small organisation or a department, needing a broad understanding of a range of marketing, advertising and promotion techniques.
The Course Includes the Following Modules:-
- Lesson One – Marketing Your Business
The following topics are covered: Why do market research, Who will be your typical customer, What will they want, Why will customers buy from you, How to do market research successfully, SWOT analyses and Your marketing plan..
- Lesson Two – Advertising and Promotion
The following topics are covered: Planning – position & strategy, Advertising a business and Promoting a business.
- Lesson Three – Personal Selling Skills
The following topics are covered: What is selling, Building blocks leading to a sale, Handling incoming calls, Making appointments by phone, Reaching the decision maker, The sales presentation, Telephone selling, Handling objections, Keeping records and How to motivate yourself.
Pre-Requirements:
There are no particular entry requirements.
Technical Support
Once you have enrolled, you will have access to your own personal tutor by mail or email. You will receive full tutor support for a 12 month period.
Qualification
The course consists of 3 modules with set assignments to complete. The qualification is gained from your coursework and there is no exam to complete. On completion of this course students will be awarded with the ASET Level 2 Certificate in Business Marketing. This award is at an equivalent to GCSE or NVQ Level 2.
