The Freelance Journalism - Level 3 Course is designed for people who wish to gain or improve their skills in journalistic writing and marketing their copy to a range of printed media.

The objective of this course is to provide students with the knowledge and skills to produce professional standard journalistic articles and to know how to market them.

On successful completion of this course students will receive an accredited Level 3 Certificate of Achievement.

During the home study course students will examine and practice the four main questions of journalism:

  • WHAT to write,
  • HOW to write it,
  • WHICH techniques to use and
  • WHERE to submit your work.

The home study course is split into the following 8 Units:

  • Unit One -Introduction

The following topics are covered: What the course can do for you? Why do we need content? How is style arrived at? How do we know what the editor wants? and Where is analysis important?

  • Unit Two -Markets

The following topics are covered: Presentation, Keeping records, What the Editor Wants, How to Analyse and What the Reader wants.

  • Unit Three -Content

The following topics are covered: What do I write? Why do I need to find ideas? How do I save time and trouble? and Where is interviewing a factor?

  • Unit Four -Style

The following topics are covered: How do I write? Why do I need to find the right tone? How do I use the basics well? When do I use structure? and Where is re-writing a factor?

  • Unit Five -Techniques

The following topics are covered: What techniques will help me sell my work? Why do I need new angles? How do basic techniques help? When is the "writer's dozen" valuable? And Where is self-discipline a factor?

  • Unit Six –Practical Matters

The following topics are covered: What is defamation? Why is reputation important? How do I avoid libel? When is copyright important? and Where are photographs a factor?

  • Unit Seven – Market Analysis

The following topics are covered: What do editors not want? Why is market analysis valuable? How do I undertake market analysis? When is plotting useful? and Where is characterisation a factor?

  • Unit Eight –No Excuses – verse, Criticism and Sports Writing

The following topics are covered: What is Critical Writing? Why does verse usually not sell? How do I see about income tax? When is executive writing used? and Where are expenses a factor?

Course Duration:

Students may register at any time and have a full year to complete their studies. The course will take approximately 80 hours of study to complete.


There are no particular entry requirements.

Technical Support:

Once you have enrolled, you will have access to your own personal tutor by mail or email. You will receive full tutor support for a 12 month period.


At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Kendal Publishing has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained.

The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

Information on level descriptors can be found on the Ofqual's level descriptors page.

The course itself has been designed by Kendal Publishing to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales

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