Social Media Courses

The Social Media Marketing – Level 3 Course is designed to give an introduction to how popular social media platforms such as Facebook, Twitter and the like, can help to achieve your business marketing goals. Companies predominantly use social media marketing to reach out to existing and potential customers and potential employees, as well as journalists and bloggers who can help their cause. This course will cover the different methods of social media marketing and how they can be of huge benefit to your business. On successful completion on this course students will receive an accredited Level 3 Certificate of Achievement issued by Training Qualifications UK (TQUK).

The CIW Social Media Strategy Specialist Course focuses on the use of social media in business and teaches students how to create social media campaigns, and how you can analyse and present data in order to address organisational issues and make appropriate business decisions. This course will also cover the foundations of social media technologies, communication methods and how to engage consumers using various tools.

The Introduction to Search Engine Optimisation Online Course will help students to identify relevant keywords and structure your website and content to present these in the best possible way. You will learn about search engine optimisation techniques that you can implement yourself or use to talk to your website designer in their language to ensure that your website is built or maintained using relevant structure and keywords. The course will give you practical, step by step tips that you can see working in reality. You can see the impact that the correct use of keywords, images and structure have on websites, blog posts, social media profiles and videos. The course will ensure you understand the difference in the keywords you may need to use for your Social Media content so that you target your audience effectively and listen to what they are saying.

The WordPress for Websites Online Course will take students through the features of the WordPress software and the steps you need to create your own website from scratch or to maintain an existing website in house. When you have completed the WordPress for websites online course, you will be able to create a WordPress website with blog. You will think about designing a user-friendly website (colours, images, accessibility); you will install a template, include plugins, create static pages, include images, use widgets and implement SEO. You will also create blog posts, include Google Analytics in the website and you will receive an introduction to using Google Analytics to measure the success of your site.

The Social Media Strategies Online Course is aimed at business people who want to create an effective social media strategy for their business. Social Media as a form of marketing is here to stay. Done well, it can be a fantastic, low cost method of marketing your business – you can reach a large number of targeted people instantly and control your message. This course will help you create a strategy for your social media marketing to ensure you don't waste time and money.

The Facebook for Business Online Course will guide students in how to use Facebook for promoting your business and also help you to think about why you use Facebook and what you want to achieve from the tool. You will investigate who your Facebook audience will be, and where to find them as well as what to say on Facebook and how to encourage engagement. Facebook is a ‘must-use' social network for many businesses. It is not just a network of people playing games or sharing pictures of their pets. Almost all businesses will benefit from having a well maintained Facebook business page and a strong optimised Facebook profile can help you become more visible in search engines.

The Twitter for Business Online Course will guide students in understanding how to use Twitter to cost effectively and time efficiently communicate with the correct audience for your business. You will set up an optimised Twitter profile and learn how to use lists to group people that you are following. You will also learn how to search for people to follow, what to say and what not to say and you will be introduced to scheduling tweets in Hootsuite – a social media management tool. Twitter is one of the largest social networks in the world and it is not just full of people telling you what they are having for breakfast! Leading professionals and company directors use it both personally and for business. If you are seeking to gain a business advantage, develop your brand awareness, provide excellent customer service or keep up with your competitors, you need training to maximise Twitter's potential.

The LinkedIn for Business Online Course will show how you can develop and market your personal brand and that of your business using LinkedIn. Find, contact and engage with important business contacts and potential customers. Get recommendations and attract new business. By the end of this course you will have an optimised LinkedIn profile and you will be able to use LinkedIn to find and connect with key business contacts and prospective customers. You will know about personal profiles, business pages, groups and more. You will be able to make full use of the opportunities that LinkedIn offers.

The Blogging for Business Online Course will introduce you to blogging. It will explain what a blog is, what software you need to create one, how to use that software and how to use your blog to promote your brand and attract new business. Blogging is a fantastic way to promote your business or provide an outlet for your creativity. Learn how to create a blog and get it found by others with our online course. There are a number of resources available to create and build a blog but some of the information is difficult to understand and sometimes conflicting. This course is created in a structured way to make creating a blog easy to do. We cover both designing a blog and creating one with three popular tools.

The LinkedIn for Jobseekers Online Course will ensure your LinkedIn profile reflects your personal brand and you know how to make use of LinkedIn to expand your network, build your credibility, research and engage with future employers. LinkedIn is used by over 300 million people globally and 14 million in the UK. More than 10 million people in the US have found their current job using LinkedIn.