The following topics are covered: Social Media Introduction; What Is Social Media?; Social Media Foundation Technologies; Social Media Communication Methods; Social Media Consumers; Types of Social Media; Mobile Social Media; Social Media Engagement; and Introduction to Social Media Tools.
The following topics are covered: Embracing Social Media; Business Adoption of Social Media; Organizational Goals for Social Media; Social Media Job Roles; Social Media Impact on Business; Boosting Brand Recognition; and Advantages of Social Media in Business.
The following topics are covered: Social Media Strategies; Listening and Analyzing; Analyzing Market Segments; Personas; Targeting the Audience; and Using a SWOT to Analyze a Social Media Plan.
The following topics are covered: What Is a Social Media Campaign?; Planning a Social Media Campaign; Campaign Project Management; Planning a Campaign; Campaign Strategies and Tactics; Developing Social Media Content; and Curating Content.
The following topics are covered: Platform Selection; Choosing the Appropriate Platform; Facebook; Twitter; LinkedIn; Instagram; Pinterest; Google+; Media Sharing; Industry or Niche Platforms; Social Media Communities; and Gaining an Advantage from Social Media Trends.
The following topics are covered: Social Presentations; Planning a Presentation; Developing Presentations; Promoting Your Presentations; Delivering Presentations; Presentation Follow-up and Analysis; Presentation Technologies; and Business Blogs.
The following topics are covered: Social Media Risks; Assessing Risks; Risk Management Strategy; Social Media Policies; Managing Social Media Data; Legal and Regulatory Compliance; and Reputation Management.
The following topics are covered: Social Media Advertising; Advertising on Facebook; Advertising on Instagram; Advertising on Twitter; Advertising on LinkedIn; Advertising on Google Platforms; Advertising on Pinterest; Selecting the Best Advertising Platform; and Social Media Advertising Best Practices.
The following topics are covered: Social Media and Big Data; Social media mining; Social Media ROI and Metrics; Tools for tracking metrics; Reports and Optimization; Social Media Reports; and Social Media Optimization (SMO).