Social Media Marketing – Level 3 Course

Course Format:Online Course (With Optional Paper-Based Course Notes)
Self-Study Time:Approximately 80 Hours (Self-Study)
Delivery Time:2-3 Working Days (Email)
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Course Description

The Social Media Marketing – Level 3 Course is designed to give an introduction to how popular social media platforms such as Facebook, Twitter and the like, can help to achieve your business marketing goals. Companies predominantly use social media marketing to reach out to existing and potential customers and potential employees, as well as journalists and bloggers who can help their cause.

This approach switches the focus from impersonal advertisements to direct human contact, at the same time associating the company or enterprise with the social media culture. Social networking platforms like Twitter allow followers to re-tweet comments made by others about the product being promoted.By repeating the message, the user's "friends” see it, thereby reaching more people, a phenomenon known as "snowball marketing”. This course will cover the different methods of social media marketing and how they can be of huge benefit to your business.

On successful completion on this course students will receive an accredited Level 3 Certificate of Achievement issued by Training Qualifications UK (TQUK).

Course Format & Delivery

You will receive access to the course materials through an online portal for a 12-month period. Students can use the portal for accessing their course materials, submitting assignments and to log tutor questions. An optional hard-copy book version of the course notes can also be purchased for £35.00.

Please Note: Due to the current circumstances surrounding COVID-19 hard-copy versions of this course are only being dispatched twice a week so there may be slight delays to the usual delivery times.

The Social Media Marketing – Level 3 Course Includes the Following Units:
Within this unit students will explore the benefits of social media marketing. We look at some of the top worldwide company activities and performances as a result of social media marketing and how it has helped people achieve fame in a short space of time. The top marketing tools are covered and students will gain an understanding of how they work and why they are successful.The following Topics are covered: What is social media?; The power of social media; The power of YouTube; Mobile social media; Social media and relationships; Distinction from industrial media; Managing social media; Top three social networks; 17 concrete rules; Ownership of social media content; and Legal regulations.
In this unit you will learn the importance of a clear business vision, and how this becomes a fundamental brick to your successful business. Students will look at the importance of company aims, objectives and goals and think about how they are truly seen and reflected and you will look at ways of getting reliable feedback to ensure your company key brand is sending out the correct message. This unit looks at approximately 50 different network sites and the importance of time and motion for a campaign and how to best use your time when using social media network sites.The following Topics are covered: Business planning; Creating a clear vision; Brand values; Brand awareness; Brand elements; Three ways social media can help your business; Three ways social media can hurt your business; Time and motion studies; Basic psychology; Social networking tools; Social media sites; Professional networking sites; Niche social media sites; and General social media sites and Job sites.
In this unit students will learn the importance of a social media policy and the importance of using the correct language when using social media sites. Within this, we look at why you need a business plan in relation to social media and how you will benefit from monitoring it. This unit also looks at risk management and how to avoid unnecessary loss of work, time and data with the development of a contingency plan. Finally it looks at using social media to start a campaign and collect data.The following Topics are covered: Social media policy; Be careful what you Tweet!; Top 12 rules of social media etiquette; Social media usage; Knowing the 'Lingo'; Common cyber terms; Other social networks; Business plan monitoring; Analysing risk and contingency planning; What is a contingency plan?; and Free ways to measure social media success.
This unit looks at the top 5 social media tools and how to setup accounts and start using them to find people and network. It looks at how RSS, Blogs and podcasts can help and the pros and cons of each one. Students will also analyse the uses of different tools for small and large business.The following Topics are covered: Guide to using social networks for business; Social media marketing; Facebook case studies; YouTube case studies; and The Twitter project.
In this unit we cover how to select appropriate digital marketing through multiple channels and how to identify the best ways to meet your company’s needs. A range of social media tools and technologies are explored to show how to measure performance and how this can benefit your business.The following Topics are covered: Email marketing; RSS; SMS; Websites; Blogs; Chat rooms; Using a range of media and technology; Charities and social media; and Social visitor flow.
Monitoring assists with marketing and branding can help to identify quality control or customer care issues that may go unnoticed, although this is only a small piece of the puzzle and it is crucial to discover who is saying what, and where the conversation is taking place so you can respond in an appropriate manner. Whether or not you or your clients have ‘chosen’ not to actively take part in social media, it is not really a decision anymore! And you have to be able to respond to clientsThe following Topics are covered: Why should you bother measuring social media?; Terminology; Reviewing your progress; Why it is crucial to review the progress of your business; Setting the direction; Assess your core activities; Assess your business efficiency; Review your financial position; Conduct a competitor analysis; Conduct a customer and market analysis; Redefine your business goals; Models for your strategic analysis; and Records and record keeping.
Prerequistes

There are no particular entry requirements for this course, so students can sign up providing they are comfortable studying at a Level 3 standard.

Course Duration & Online Support

You can start this course at any time, and you would be registered for a one-year period. You also have access to a personal tutor who can be contacted by email. Your tutor is available to assist with any queries and to mark your assignments for the Awarding Body.

As the course is self-study, you can complete it as quickly as you like. Support extensions are available if students do not complete the course within the one-year period.

Assessment

The course is assessed by a series of written assignments, which are submitted to and marked by your course tutor. There is no external examination required.

TQUK Certification

On successful completion of this course students will receive a Social Media Marketing Certificate of Achievement by Training Qualification UK (TQUK).

The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.

Information on level descriptors can be found on the Ofqual's level descriptors page.

Training Qualification UK (TQUK) are one of the newest, most dynamic awarding organisations in the industry, seeking to bring a fresh approach and excellent service to training providers, colleges and learners. TQUK have rigorous quality assurance controls and procedures in place and are committed to maintaining the highest standards of customer service, qualification delivery and assessment. The course is assessed and supported by O-S-C, a licensed TQUK centre. TQUK are fully approved as an awarding organisation by Ofqual. TQUK accredit courses which are developed by industry experts and work hand in hand with organisations ensuring the calibre and worth of courses provided.

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Social Media Marketing – Level 3 Course
£379.00
From as little as £45.48 per month