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Search Engine Optimisation Course

Course Format:Online Course
Self-Study Time:Approximately 60 Hours (Self-Study)
Delivery Time:1-2 Working Days (Email)
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6 Month Payment Option Details:
1 initial payment of £36.00 followed by 5 monthly payments of £10.80 by Direct Debit
Learn How to Optimise Your Web Pages for Search Engines

The Search Engine Optimisation (SEO) Course is designed to teach you the fundamentals of search engine optimisation and will provide all of the key knowledge and skills required for you to design search-engine-friendly web pages that have a chance of ranking well for your important keywords.

We start by taking you step-by-step through all of the important concepts of SEO, including the fundamentals, how the search results are organised, how to check if your website is indexed by the search engines, choosing the right keywords, creating search-engine-friendly web pages, including mobile-friendly pages, and using structured data markup to ensure the search engines know what your web pages are all about.

We will explore what search engines hate so that you can avoid these pitfalls, the writing of keyword-rich content, local search marketing, the importance of including an XML  sitemap that the search engines can read and understand, using Google Ads and other Pay-Per-Click systems, search engine webmaster guidelines, and analysing your website’s traffic. We also investigate the importance of incoming links to your website, known as backlinks, and what can be done when your website plummets in the search rankings.

You will have access to the online course materials via our sophisticated e-learning portal for 24 hours a day, 7 days a week, for 12 months and you will have the constant support of your designated course tutor to answer any questions or to help you with your course assignments.

Each lesson is designed to build on what you learned in the previous lesson and the course is designed around the “learn-by-example” methodology, with a wide range of real-life examples provided to demonstrate new concepts as you learn them. You also get the chance to practice your skills with a variety of exercises and assignments.

The Search Engine Optimisation Course Includes the Following Units:

The following topics are covered:

  • Introduction
  • Search engine optimisation fundamentals
  • Understanding search results
  • Checking your website
  • Beating the competition
  • Making your site visible
  • Lesson review & quiz
  • Assignment 1 – SEO Analysis Exercise

The following topics are covered:

  • Introduction
  • Choosing the right keywords
  • Creating search-engine-friendly web pages
  • Designing for speed
  • Designing for mobile
  • Using Structured Data Markup
  • Lesson review & quiz
  • Assignment 2 – Create an SEO-friendly web page

The following topics are covered:

  • Introduction
  • What search engines hate
  • Dirty tricks
  • Compiling content
  • Local search marketing
  • Lesson review & quiz
  • Assignment 3 – SEO tricks questionnaire

The following topics are covered:

  • Introduction
  • Getting your pages into the search engines
  • Submitting to the directories
  • Product search
  • Staying updated
  • Useful things to know
  • Lesson review & quiz
  • Assignment 4 – Index & directory exercises

The following topics are covered:

  • Introduction
  • The importance of links
  • Finding sites to link to yours
  • Getting even more links
  • Social networking
  • Video & images
  • Beyond the basics
  • When disaster strikes
  • Lesson review & quiz
  • Assignment 5 – SEO exercises

No prior knowledge is necessary to study the course, although a background in digital marketing or web design, especially a knowledge of HTML, and a sound educational background or previous business experience would be an advantage.

The hardware and software requirements include:

  • Windows or MacOS operating system
  • An Internet connection
  • An Internet Browser (Google Chrome recommended)
  • Microsoft Office or equivalent
Course Duration & Online Support

You can start this course at any time, and you would be registered for a one-year period. You also have access to a personal tutor who can be contacted by email. Your tutor is available to assist with any queries and to mark your assignments for the Awarding Body.

As the course is self-study, you can complete it as quickly as you like. Support extensions are available if students do not complete the course within the one-year period.


You will be assessed on the completed assignments contained in the training programme. There will be a variety of projects and questionaries to complete.


This home study course is designed for personal development and is not externally accredited through an Awarding Body.

Students who successfully complete the series of assignments will receive a Distance Learning Centre Certificate of Completion.

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We process all applications quickly and most course materials are available to start within 1 to 3 working days!
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Work at your own pace. Our team will support you, but won't chase you for work or apply deadlines for submissions.
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