The Social Media Strategy for Business Online Course is aimed at business people who want to create an effective social media strategy for their business. Social Media as a form of marketing is here to stay. Done well, it can be a fantastic, low cost method of marketing your business – you can reach a large number of targeted people instantly and control your message. This course will help you create a strategy for your social media marketing to ensure you don't waste time and money.

Social Media Strategy for Business Course The course is delivered through the Distance Learning Centre's new on-line training portal, which is accessed via a web browser such as Internet Explorer, Firefox, Chrome, or Safari. Throughout the course students are supported by a personal course tutor who can give feedback on your work at any time throughout your study.

The Course consists of the following units:-

  • Learning object 1: Setting the Scene

This unit contains the following topics: What is social media and what are the benefits? Why use Social Media? What worries you and excites you? Taking a strategic approach.

  • Learning Object 2: Review of Social Media

This unit contains the following topics: A review of how social media marketing fits into current marketing activities.

  • Learning Object 3: Aims & Audience

This unit contains the following topics: The reasons for using social media. Identifying social media audience groups. Understanding keywords.

  • Learning Object 4: Channels

This unit contains the following topics: You will look at a range of social media channels including blogs, newsletters, niche tools, LinkedIn, Twitter, Facebook, Google+, videos, podcasts, images, forums, social bookmarking, mobile and other content.

  • Learning Object 5: Content

This unit contains the following topics: You will think about what you are going to say on social media – the content, choosing content or relationship marketing, content ideas, creating a content plan, re-using content

  • Learning Object 6: Resources

This unit contains the following topics: Look at what resources are needed to carry out the Social Media? A social media policy, the risks of social media and crisis management.

  • Learning Object 7: Measure

This unit contains the following topics: Measurement of social media activities to ensure a return on investment.

  • Learning Object 8: Putting it all Together

This unit contains the following topics: Creating a social media strategy. Best practice for social media.


There are no particular entry requirements, although it is recommended that students have a good understanding of using computers.

Course Duration & Support:

Students may register at any time. As this is a short course, the student receives a fully-supported 3 month licence period and any support is delivered via email. As the course is self-study, you can complete in as little or as long a time as you prefer within the 3 month licence period.


As this is a short unaccredited online course there are no student assignments although there are exercises for the student to complete as they progress.


This course is designed for personal development and is not externally accredited. Students can request a Certificate of Completion after successfully completing all course learning objects.

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