The Social Media Marketing – Level 3 Course is designed to give an introduction to how popular social media platforms such as Facebook, Twitter and the like, can help to achieve your business marketing goals. Companies predominantly use social media marketing to reach out to existing and potential customers and potential employees, as well as journalists and bloggers who can help their cause.

This approach switches the focus from impersonal advertisements to direct human contact, at the same time associating the company or enterprise with the social media culture. Social networking platforms like Twitter allow followers to re-tweet comments made by others about the product being promoted.By repeating the message, the user's "friends” see it, thereby reaching more people, a phenomenon known as "snowball marketing”. This course will cover the different methods of social media marketing and how they can be of huge benefit to your business.

On successful completion on this course students will receive an accredited Level 3 Certificate of Achievement.

Course Delivery Notice: An additional paper-based copy of this course can be purchased for £35.00 in the online store so you have both online and paper-based versions to study from. Due to the current circumstances surrounding COVID-19 hard-copy versions of this course are being dispatched twice a week so there may be slight delays to the usual delivery times.

This home study course includes the following units:

  • Unit 1: Requirements for Social Media Marketing

Within this unit students will explore the benefits of social media marketing. We look at some of the top worldwide company activities and performances as a result of social media marketing and how it has helped people achieve fame in a short space of time. The top marketing tools are covered and students will gain an understanding of how they work and why they are successful.

The following Topics are covered: What is social media?; The power of social media; The power of YouTube; Mobile social media; Social media and relationships; Distinction from industrial media; Managing social media; Top three social networks; 17 concrete rules; Ownership of social media content; and Legal regulations.

  • Unit 2: Cost & Time Management

In this unit you will learn the importance of a clear business vision, and how this becomes a fundamental brick to your successful business. Students will look at the importance of company aims, objectives and goals and think about how they are truly seen and reflected and you will look at ways of getting reliable feedback to ensure your company key brand is sending out the correct message. This unit looks at approximately 50 different network sites and the importance of time and motion for a campaign and how to best use your time when using social media network sites.

The following Topics are covered: Business planning; Creating a clear vision; Brand values; Brand awareness; Brand elements; Three ways social media can help your business; Three ways social media can hurt your business; Time and motion studies; Basic psychology; Social networking tools; Social media sites; Professional networking sites; Niche social media sites; and General social media sites and Job sites.

  • Unit 3: Developing the Business Plan

In this unit students will learn the importance of a social media policy and the importance of using the correct language when using social media sites. Within this, we look at why you need a business plan in relation to social media and how you will benefit from monitoring it. This unit also looks at risk management and how to avoid unnecessary loss of work, time and data with the development of a contingency plan. Finally it looks at using social media to start a campaign and collect data.

The following Topics are covered: Social media policy; Be careful what you Tweet!; Top 12 rules of social media etiquette; Social media usage; Knowing the 'Lingo'; Common cyber terms; Other social networks; Business plan monitoring; Analysing risk and contingency planning; What is a contingency plan?; and Free ways to measure social media success.

  • Unit 4: Implementing Social Media Tools

This unit looks at the top 5 social media tools and how to setup accounts and start using them to find people and network. It looks at how RSS, Blogs and podcasts can help and the pros and cons of each one. Students will also analyse the uses of different tools for small and large business.

The following Topics are covered: Guide to using social networks for business; Social media marketing; Facebook case studies; YouTube case studies; and The Twitter project.

  • Unit 5: Monitoring Social Media Tools

In this unit we cover how to select appropriate digital marketing through multiple channels and how to identify the best ways to meet your company’s needs. A range of social media tools and technologies are explored to show how to measure performance and how this can benefit your business.

The following Topics are covered: Email marketing; RSS; SMS; Websites; Blogs; Chat rooms; Using a range of media and technology; Charities and social media; and Social visitor flow.

  • Unit 6: Reviewing Social Media Tools

Monitoring assists with marketing and branding can help to identify quality control or customer care issues that may go unnoticed, although this is only a small piece of the puzzle and it is crucial to discover who is saying what, and where the conversation is taking place so you can respond in an appropriate manner. Whether or not you or your clients have ‘chosen’ not to actively take part in social media, it is not really a decision anymore! And you have to be able to respond to clients

The following Topics are covered: Why should you bother measuring social media?; Terminology; Reviewing your progress; Why it is crucial to review the progress of your business; Setting the direction; Assess your core activities; Assess your business efficiency; Review your financial position; Conduct a competitor analysis; Conduct a customer and market analysis; Redefine your business goals; Models for your strategic analysis; and Records and record keeping


There are no particular entry requirements for this course and it is available to anyone interested in the subject.

Course Duration & Support:

Students may register at any time and have a full year to complete their studies. You also have access to a personal tutor by mail or email for a 12 month period. As the home study courses are self-study you can complete in as little or as long a time as you prefer.


The course is assessed by a series of written assignments, which are submitted to and marked by your course tutor. The Certificate is gained from successful completion of the coursework so there is no external examination.


At the end of this course successful learners will receive a Level 3 NCFE certificate of achievement for Social Media Marketing.

ABC AwardsThe training courses have been designed specifically to meet the needs of learners who prefer to study from home. The course measurable learning outcomes have been benchmarked at Level 3 (using Ofqual's QCF level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved.

Information on level descriptors can be found on the Ofqual's level descriptors page.

This course has been accredited under NCFE IIQ Licence by OSC which has been approved as an NCFE Investing in Quality (IIQ) centre to give formal recognition to courses. NCFE is recognised as an Awarding Organisation by the qualification regulators for England, Wales, and Northern Ireland. These are Ofqual (the Office of the Qualifications and Examinations Regulator in England); the Welsh Government and CCEA (the Council for Curriculum, Examinations and Assessment) in Northern Ireland.

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