The CIW Social Media Strategy Specialist Course focuses on the use of social media in business and teaches students how to create social media campaigns, and how you can analyse and present data in order to address organisational issues and make appropriate business decisions.

This course starts with the fundamentals of social media technologies and looks at the communication methods used and how you can engage consumers using various tools. The course will focus on how social media is used in a corporate settings, and how you can use social media to boost brand awareness and achieve your desired goals.

Students will also learn how to build social media strategies and tactics, build and manage campaigns, and develop social media content. The course will cover the main social media platforms and will look at how and when to utilise each platform. You will also learn how to plan, develop, promote, deliver, present, and analyse social media activities and will learn about how risks, reputation, crisis response, advertising and promoting are managed and maintained. Finally, the course will also teach you how metrics, analytics, reporting and social media optimisation drive business goals and strategies.

Purchase a CIW Exam Voucher: You can order a PSI Exam Voucher for £100.00 when ordering via our website (Valid for 12 months from purchase). The exam voucher can be added to your order as an additional extra in your shopping cart.

CIW Official Training ProviderDistance Learning Centre is proud to be an authorised training partner for CIW course materials and we offer the official Certified Internet Webmaster (CIW) self study courses.

CIW Web and Mobile Design Professional Series:

The CIW Social Media Strategy Specialist Course is one of seven titles that will make up the CIW Web and Mobile Design Professional Series of qualifications. Each course leads to an individual CIW exam:

  • CIW Advanced HTML5 and CSS3 Specialist
  • CIW User Interface Design Specialist
  • CIW Multimedia Specialist
  • CIW Social Media Strategy Specialist
  • CIW Mobile Applications
  • CIW E-Commerce Specialist
  • CIW Social Media Strategy Specialist

The CIW Social Media Strategy Specialist Course includes the following items:

  • CIW Social Media Strategy Specialist Course Books:

Students will receive official CIW paper-based course materials and will also have access to a HTML version of the course through the online portal (1 Year license).

Skills Taught:

  • Explain business uses of social media.
  • Identify steps involved in a creating successful social media campaign.
  • Discuss crowdsourcing and crowdshaping strategies.
  • Identify strategies and tactics for creating and using folksonomies.
  • Summarize and deploy typical social media metrics.
  • Explain the concept of gamification in relation to social media, including peer-based endorsements.
  • Identify and use tactics for gathering and analysing data.
  • Explain specific user-tracking techniques.
  • Track virtual and brick-and-mortar business using social media and Web technologies.
  • Explain and interpret data reuse strategies.
  • Create reports about strengths and deficiencies of existing social media strategies.
  • Please review the full description of the course content for further information about the complete range of subjects.
  • CIW Social Media Strategy Specialist Student Files (Online Access - 1 Year License)

Associated student files which are required to complete exercises within the course are available for download from the CIW Online Website. These student files include Lab files used to complete the course labs, hand-outs, answers to student exercises and quizzes and appendixes with related information.

  • CIW Movies Clips (Online Access - 1 Year License)

The CIW Social Media Strategy Specialist Course offers movie clips that provide supplementary instruction in a multimedia format, and enhance the course book narrative and labs. This content is not intended to replace the course book content and is an addition to the official course content.

  • CIW Social Media Strategy Specialist Course Mastery (Online Access - 1 Year License)

CIW Course Mastery Questions are designed to access a student’s knowledge of the concepts, skills and best practices of Web Technology. The Course Mastery questions assess lesson knowledge and enhance instruction. The online review program contains multiple choice questions that cover CIW Social Media Strategy Specialist course content lesson by lesson.

  • CIW Social Media Strategy Specialist Online Exercises (Online Access - 1 Year License)

These interactive activities are instructional supplements to the official course books and are designed to offer a blended-learning approach. Mapped directly to the course books, these online exercises enable students to review important concepts from the syllabus and measure your proficiency on content relevant to the exams. These exercises challenge students with a wide range of activities that provide immediate feedback including glossary flashcards, matching exercises, crossword puzzles, fill in the blank exercises and true/false questions.

  • CIW Social Media Strategy Specialist Practice Exams (Online Access - 1 Year License)

The CIW Practice Exams consist of a variety of tests designed to help reinforce learning and assess the students’ knowledge of specific skills objectives. CIW Practice Exams consist of standard practice exams, objective reviews and quizzes, reinforcement tests and self-assessment tests.

  • PSI Exam Voucher (Optional - £100.00)

PSI Testing is a remote video proctoring service and allows you to take CIW exams from the comfort of your own home or office. The system requires an active webcam and stable high speed Internet connection. A live proctor will visually monitor the student and the exam during the entire testing session.

Please Note: Extensions for the online content can be purchased if you need to extend your studies. We will email students prior to their access expiring to see if they require a one-year extension.


The CIW Social Media Strategist courseware requires an understanding of how internet technologies are used in business, HTML5 and CSS3 coding, and user experience development. Suggested prerequisites are the CIW Web Foundations Associate Course, the CIW Advanced HTML5 & CSS3 Specialist course and the CIW User Interface Designer course, or equivalent knowledge.

Apple Mac Users: We recommend this course is completed on a PC with the Windows Operating System. The course can be run on an Apple Mac using software such as Boot Camp, Parallels Desktop 7, VMware fusion or CrossOver Mac although we cannot support any issues that may occur with PC-Based software running on a Mac.

Course Duration & Support:

Students may register at any time. The course is designed as a self-study course but you do have full support from our support team and from CIW support. As the course is self-study you can complete in as little or as long a time as you prefer and we do not impose a cut-off date for study.

CIW Examinations:

On Completion of this curriculum, students can apply for the internationally recognised CIW Social Media Strategy Specialist 1D0-623 Examination. CIW exams can be sat at registered Pearson VUE testing centres or via the PSI Remote testing system. The exam consists of 55 questions over 90 minutes and the passing score is 76.36%.

You can locate Pearson Vue testing centres and schedule examinations on the Pearson Vue Website. Pearson Vue currently charge £90.00 + VAT for CIW exams.

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