This unit contains the following topics: What is social media and what are the benefits? Why use Social Media? What worries you and excites you? Taking a strategic approach.
This unit contains the following topics: A review of how social media marketing fits into current marketing activities.
This unit contains the following topics: The reasons for using social media. Identifying social media audience groups. Understanding keywords.
This unit contains the following topics: You will look at a range of social media channels including blogs, newsletters, niche tools, LinkedIn, Twitter, Facebook, Google+, videos, podcasts, images, forums, social bookmarking, mobile and other content.
This unit contains the following topics: You will think about what you are going to say on social media – the content, choosing content or relationship marketing, content ideas, creating a content plan, re-using content.
This unit contains the following topics: Look at what resources are needed to carry out the Social Media? A social media policy, the risks of social media and crisis management.
This unit contains the following topics: Measurement of social media activities to ensure a return on investment.
This unit contains the following topics: Creating a social media strategy. Best practice for social media.
